Exploring The (Interior) Design Behind London Fashion Week

23 Sep 2016 StyleVideos

This year I had the opportunity to visit London Fashion Week and it was pretty amazing. Even though I touch on fashion throughout the blog, I am truly always on the hunt for inspiring interior design and I thought it would be really interesting to take a look behind the fashion and explore how this event is actually designed inside. I arrived at fashion week and the British Fashion Council headquarters (which is located at the Brewer Street Car Park in Soho) on Sunday just before the Mary Katrantzou show. Before going in we hung around outside near the pink iridescent temporary building exterior and watched the most colorful and daring street styles. We then headed into the interior lounge by The Store and had some tea and delicious bites to eat (including avocado toast to die for). This interior has so much design inspiration that includes Memphis bookshelves, unique green striped marble tables, oversized vintage moroccan rugs and an over the top amount of live greenery (which is always my favorite design element). Check out more of this space from my visit last here and their website here. Next we headed upstairs to the designer showrooms. This space is designed by the David Collins Studio and is home to 150 designers who showcase their ready to wear collections. Lastly we sat for the Mary Katrantzou runway show. It was so dramatic in the best way possible. Intense yet dreamy classical music set the tone for the fully mirrored set that included white striped pillars going down the runway and a massive mirror that reflected the entire room and models as they walked. It was the perfect backdrop for the vibrant colors and patterns of the fashion itself. The show ended with Guns & Roses “Paradise City” music (epic) and the people watching at the show was also …. epic. It was a pretty full on morning, full of color, pattern and of course incredible design.  Check out my morning and see how great fashion also transcends into great spaces.


Video by Anne Vaandrager


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